WE THINK ROI IS COOL.

While the mainstream advertising community currently trumpets media vehicles like Twitter, YouTube and "Web 3.0" social networking as panaceas for all that ails the modern marketer, we tend to reserve our enthusiasm for the message - not the messenger. We first define and refine the message. We select the medium for that message based on solid metrics and judge its creativity by its success in meeting our client's objectives. Not terribly trendy or sexy, perhaps. Unless you find upward a trend you'd like to continue and measurable success turns you on.