Michael Kreinest - Chief Marketing Officer

Marketing Strategy

Michael Kreinest brings more than 20 years of advertising and marketing expertise to the company, having supplied strategic direction and communications counsel to brands such as Blue Cross Blue Shield, AOL, IBM, Barnett Banks (now Bank of America), Marriott, and scores of other technology, financial services, healthcare, manufacturing and consumer goods concerns. Mr. Kreinest began his career in account services for a leading direct response advertising agency in the northeast. Mr. Kreinest then founded Creative Impact Communications, applying the direct marketing philosophy of scientific measurement to traditional advertising media, and managing the company for 7 years until its acquisition. Kreinest spent the next two years as the Chief Marketing Officer of a professional services firm, specializing in custom web application development in the healthcare and financial services industries, before founding Kreinest + Associates.